Case · sales
AI outbound sales agent
The system automates repeatable first-touch work: it finds companies, checks them against defined criteria and prepares a personalized first email. A manager steps in when a meaningful conversation begins.
- first emails in six weeks
- 655
- equivalent manual work
- ~200 h
- replies
- 11
- price requests
- 5
the problem
Reduce repeatable first-touch work
Cold B2B outreach in food manufacturing requires many repeated actions: identify a company, check its profile and revenue, find a contact and prepare a relevant first email. The goal was to move this repeatable part of the process into a system while keeping negotiation and commercial decisions with the manager.
the workflow
What the agent does
-
01
Finds companies
Searches for potential buyers by region and profile according to defined criteria.
-
02
Qualifies them
Checks company profile, revenue and available contacts, excluding businesses that do not meet the criteria.
-
03
Prepares a personalized email
Builds the first message for the specific company and its format — hotel, retail chain, distributor or another type of potential buyer.
-
04
Hands over to a manager
When an interested reply arrives, the contact and the collected context are passed to a manager for the next stage.
the result
What changed in numbers
In six weeks the system sent 655 personalized first emails. At an estimated 15–20 minutes of manual work per company, this volume corresponds to roughly 160–220 person-hours of first-touch processing.
During the same period the system received 11 replies and 5 price requests. The measured effect is on the first stage of sales: repeatable work moves to the system while managers keep their time for follow-up and negotiation.
Source: the workflow's operating database. Period: July–August 2026.
responsibility boundary
Where the human remains in control
The agent does not negotiate price, set commercial terms or make shipment decisions. Daily send volume and monthly budget are capped in code.
The principle is straightforward: the system handles actions that can be checked and stopped; decisions with commercial consequences remain with people.