Case · sales
AI outbound sales agent
A loop that took over the heaviest part of a sales team's work: find a company, decide whether it fits, and write it a personal first email. The manager steps in once the client replies.
- first emails in six weeks
- 655
- hours of manual work replaced
- ~200
- real human replies
- 11
- price requests
- 5
the problem
First-touch work was eating the team
Cold B2B outreach in food manufacturing is a conveyor of manual work: find a company, check its profile and revenue, find a contact, write a personal email. One person does this slowly and expensively. The goal was not to "adopt AI" but to lift exactly this, most mechanical part off people — and leave them what they are irreplaceable for: negotiation and trust.
the loop
What the agent does
-
01
Finds companies
Searches for real buyer companies by region and profile — not producers, but those who buy.
-
02
Qualifies them
Checks revenue, profile, contacts. Filters out same-profile producers and companies below the threshold.
-
03
Writes personally
A first email for the specific contact and the company's format — not a template blast, but a text for a hotel, a chain or a distributor.
-
04
Hands over to a human
Once a client replies with interest, the contact and the context go to a manager. From there a human works.
the result
What changed in numbers
In six weeks the loop sent 655 personal first emails — each with company research and a text matched to its format. Doing this by hand is roughly 15–20 minutes per company, or about 160–220 person-hours that people did not have to spend.
Out of that volume came 11 real human replies and 5 price requests — handed to a manager with full context. This is not "AI grew sales": the loop lifted the first-touch work off the team and gave people their time back for negotiation.
Figures are from the loop's working database, not a slide. Period: July–August 2026.
the boundary
What the agent does not do
It does not negotiate price, does not call, does not book meetings. It does not decide what may be claimed about the product as fact. It does not exceed set limits — daily send volume and monthly budget are hard-capped in code, not in a guideline.
The boundary is drawn in advance: the agent gets the reversible (an email can be stopped), the human gets the irreversible (negotiation, terms, shipment).